Philanthropy
Giving Back in the Triangle
Old North Charm Company LLC. is the for-profit subsidiary of the William and Betty S. McCall Education Corporation, a federally recognized 501(c)(3) charitable organization based in Durham, NC. The charity serves the Durham community by collaborating with local nonprofits organizations Frontlinez Ministries and Released Women's Ministry to provide food, clothing, educational support, essential resources, and most importantly, to spread the Good News of Jesus Christ to community members in a practical and sincerely manner. 10% of the net profit from the LLC. goes directly back into our local community.
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We at Old North Charm Company LLC, the William and Betty S. McCall Education Corporation, and our charitable partners would love to partner with you to make an even greater positive and lasting impact in Durham. Please find additional information about our charity and photos of our past and ongoing service projects below.
Purpose
The purpose of William and Betty S. McCall Education Corporation is to provide minorities and socio-economically disadvantaged people with equitable opportunities for social advancement and financial prosperity
Vision
William and Betty S. McCall Education Corporation envisions a future where all people have equal opportunity for social advancement, to accumulate wealth and to reach their greatest potential.
Mission
William and Betty S McCall Education Corporation’s mission is to advocate for equitable social policies and practices for minorities and socio-economically disadvantaged people. We promote the provision of equitable educational practices and equal educational opportunities for minorities. We are committed to collaborating with like minded individuals and organizations to engage in impactful community service, in order to revitalize distressed neighborhoods, create sustainable economic pathways for minorities and economically disadvantaged people, and to promote unity among community stakeholders.
Our Story
William and Betty Education Corporation’ was founded in 2018 by Gina Alexandria Cleveland as ‘Bill and Betty’s Foundation’. The organization was founded in honor of her grandparents who both served as North Carolina public teachers. As ‘Bill and Betty’s Foundation’, the Organization engaged in philanthropic endeavors including awarding small scholarships and book stipends to graduating, minority and college bound seniors at the great E. E. Smith High School in Fayetteville, NC. As a third generation E. E. Smith graduate; this experience allowed Gina the opportunity through the organization to come full circle through giving back to the institution that gave so much the her and her family.
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Since 2018, Bill and Betty’s Foundation has also had the opportunity to assist in the advancement of educational and community agendas through volunteering and sponsoring Educational Arts Programs, providing direct personal financial assistance to educators, sponsoring classroom materials and through collaboration with community based, charitable entities and organizations. In 2020, Bill and Betty’s Foundation collaborated with Restoration Fellowship Assembly, Inc. to provide early COVID-19 relief packages with basic essentials to Elderly Durham Residents. We also collaborated with Released Women’s Ministry and Frontlinez Ministries to provide COVID-19 relief through the distribution of food, cleaning supplies, personal care and sanitization supplies and the purchase of social distancing equipment to support community giveaways. We also collaborated with Restoration Fellowship Assembly to provide Thanksgiving dinners to 30 Merrick Moore Elementary families in November, 2020.
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In 2021 and 2022, Bill and Betty’s Foundation has collaborated with Frontlinez, Revolve Church and a host of other non-profits to provide bookbags and grade appropriate school supplies to pre-K-college students living in severely disadvantaged-mid income neighborhoods in Durham, NC. We have also provided household sanitization items, coats and winter accessories to students and residents of McDougald Terrace, Cornwallis Apartments, Liberty Street Apartments, Freedom House at Durham, Urban Ministries, Oxford Manor and Hoover Road Apartments.
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In Summer of 2022, Bill and Betty’s Foundation became registered as a non-profit 501c3 organization with the state of North Carolina and the Federal Government as the ‘William and Betty S. McCall Education Corporation’. As the William and Betty S. McCall Education Corporation, the organization’s Board of Directors is proudly led by 11 service oriented Board Members who are dedicated to serving the local community through fulfilling the purpose, vision and mission of the organization. Gabrielle Cleveland-Farrington, the granddaughter of William and Betty S. McCall currently serves as the President and Secretary on the Board of Directors.